Calculator : Customer Lifetime Value Calculator
$0.00
Template Type:
- Analytics
- Business Reviews
- Business Intelligence
- Socio Economic Classification
Categories:
- KPI & Calculator
License:
User License Agreement
Reference Number:
3000-3011
Description:
This is an excel working fileThe calculation of Customer Lifetime Value typically involves the following key elements:
-
Average Purchase Value (APV): The average amount of money a customer spends on each transaction.
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Purchase Frequency (PF): The average number of transactions a customer makes in a given time period.
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Customer Lifespan (CL): The average duration of the customer-business relationship.
