Business development tools | Account Business Plans

Trade Marketing Tactics : #7033

Cover the larger set of tactics TM practitioners employ across channels in various forms to drive brand engagement.

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Trade Marketing Fundamentals : #7031

Understand the TM eco system and understand its implications in executing the trade marketing function.

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Trade Marketing Plan ( Costings ) : #8079

This file gives the user a layout of how to build a costed out trade marketing plan for execution along with full costings

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Pricing Management Summary : #8080

The pricing management summary is a document to illustrate all pricing initiatives in a summarized manner for communication and management alignment

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Pricing Construction Readiness : #2010

Establish your pricing readiness using our established scorecard

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Pricing Assessment Scorecard : #7001

This tool helps you evaluate the status of the pricing efficiency across the organisation. This pricing assessment scorecard offers you specific areas of the pricing mix to understand, assess and evaluate for scoring on a design of efficiency determined by you, we lay out the model or scorecard in this file and if you choose to also give you access to a file in excel which contains the analytics for you to input your observations and take outputs. This product is a Content Module Your Concern. How do I assess my current pricing efforts for efficiency and organisational alignment? How will this tool benefit you? This pricing assessment scorecard offers you specific areas of the pricing mix to understand, assess and evaluate for scoring on a design of efficiency determined by you, we lay out the model or scorecard in this file and if you choose to also give you access to a file in excel which contains the analytics for you to input your observations and take outputs.

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Competitive Analysis Framework : #7002

Proactive competitive analysis remains one of the ways to get insight into the competitive state of readiness and competitive edge of your market and competition.

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Pricing Construction : #7003

Pricing construction is designed to be a nimble pricing process allowing for managing price engagement and analytics .

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Pricing Strategies : #7000

Product Pricing strategies uses the best practice method on how the 8 prominent strategies are executed, each of the strategies is explained in great detail along with an overview of pricing and the surrounding impacting factors. In the Pricing Strategy module, we mainly concentrate on the core pricing strategies, the 8 pricing strategies which are mostly crucial to most businesses, and widely used.

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Price Positioning : #7004

In the Price positioning module, we concentrate on establishing how to position a price in order for it to be at the optimal price point.

Free Content Module

Product Life Cycle : #7005

In the Product Lifecycle we concentrate on establishing the meaning and relevance of the product life cycle in any market that aligns to business, interpretations and relevance.

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Segmentation : #7006

Knowing your consumer takes a sizeable amount of effort however getting to know your customer is a long route and takes a good mix of research, analytics, database mining.

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Distribution : #7007

Engage & assess the difference in distribution engagement and view different perspectives of applying distribution into practice

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Distribution Partner Search - Situation Analysis : #7008

Before searching for a distributor , its highly relevant to understand the market first in order to understand the right approach to the market and subsequent distributor search

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