Description:

This module contains

• Competitive Analysis Quote
• Competitive Analysis Business Summary
• Competitive Analysis 3 Phases of gathering and analysing data
• Internal External View
• Competitive elements to be reviewed
• Industry level competition
• Competitive analysis perception map
• Leadership in Competitive Advantage
• Competitive Analysis template (Competitive platforms)
• Competitive evaluation framework 1
• Competitive evaluation framework 2
• Competitive analysis landscape
• 3 Intelligence gathering sources
• Competitive Analysis Canvas
• Competitive Analysis Framework (Corporate view)
• Competitive Analysis Matrix Tool
• Competitive Analysis Framework (Digital Footprint)
• Competitive Analysis – Strategy choice map
• Competitive Analysis – Attractiveness position map
• Intelligence gathering cycle
• Avenues and sources of data
• Scorecard