Trade Marketing Fundamentals
$0.00
Template Type:
- Business Reviews
- Customer Management
- Market Development
- Trade Marketing
Categories:
- Content Module
License:
User License Agreement
Reference Number:
7000-7031
Description:
This Module Covers- Trade Marketing Tactics
- Examples of TM
- Engaging TM
- Extended Value chain
- 3 Elements of TM
- Touch points
- Reporting lines
- Trade Marketing Mix
- Brand Heagon Dimensions
- Brand Equity Value Creation
- TM Engagement
- Objective Development
- Responsibilities
- Questionaires
- Responsibilities
- Consumer vs Shopper
- Self Check
- TM Process
