Description:

In this module we cover

1. Price positioning
2. PLC Influences
3. Costs
4. Elastic Vs Inelastic
5. Why Price position
6. Target Markets and Price positioning
7. Audience groups
8. Price sensitivity
9. Price strategy
10. Price evaluation
11. Questions on price sensitivity
12. Price vs positioning
13. Price perception
14. Price perception - Pro’s and Cons
15. Comparative exchange value
16. Price design
17. Price waterfall
18. Break even point
19. Direct questioning methods (Questionnaires)
20. Questionnaire design
21. Survey’s

Short ID
The Price positioning module deals extensively on Price positioning techniques, Target Markets and Questionnaires to build a price positioning method.