Porters 5 Forces ( Guide Version)
$0.00
Template Type:
- Barriers
- Business Reviews
- Business Intelligence
- Competitive Evaluation
- Planning
Categories:
- Strategic Tool
License:
User License Agreement
Reference Number:
6000-6010
Description:
Measures that drive performancePorter's Five Forces Framework is a method for analysing the competition of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness or unattractiveness of an industry.
Porter's five forces include three forces from 'horizontal' competition – the threat of substitute products or services, the threat of established rivals, and the threat of new entrants – and two others from 'vertical' competition – the bargaining power of suppliers and the bargaining power of customers.
Porter developed his five forces framework in reaction to the then-popular SWOT analysis, which he found both lacking in design and attributes Porter's five-forces framework is based on the structure–conduct–performance paradigm in industrial organizational economics. Other Porter strategy tools include the value chain and generic competitive strategies.
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