Description:

This technique, which operates by 'peeling back layers of the company is designed for use in the preliminary stages of decision-making processes and can be used as a tool for evaluation of the strategic position of organizations of many kinds (for-profit enterprises, local and national governments, NGOs, etc.).

It is intended to specify the objectives of the business venture or project and identify the internal and external factors that are favourable and unfavourable to achieving those objectives.

Users of a SWOT analysis often ask and answer questions to generate meaningful information for each category to make the tool useful and identify their competitive advantage.

How will this tool benefit you?

• Evaluating the interna and external environments the SWOT approach is a very concise manner to use for conducting the audit and exercise
• Using this tool elevates team capability and clarity of decision making.
• Use of this tool will enable a solid background for the strategic planning process
• Saves many hours of understanding what is needed, use our well-rounded expertise and experience 
• The tool allows you to set up key descriptors and assign data for strategic alignment which allows you to clarify your strategy and achievements on an ongoing basis.