Description:

• What is the vision for the marketing strategy, what does this marketing strategy address and aim to gain?
• What is the mission of the marketing strategy, what are the key salient points it address in achieving its objective and does it align well with the strategic plan?
• Market Size – do we have a estimation of the market size in total and the addressable market size in particular
• Competitors – who are our competitors and what share do they have in the addressable market 
• Segments – what are the key segments where we plan to market and what is the relative size and share of these segments
• Advantage – What are the key advantages we bring to the market, why would we have an edge to convert customers
• Customer Persona – what is the typical customer persona or profile we are targeting? And where are they?
• Gains – What do we expect to gain from this? In Share, Revenue, Income and above all long-term strategy

1. Using a business canvas allows you to weight the more important factors
2. Using this tool elevates team capability and clarity of decision making.
3. Use of this tool will enable a solid background for any planning process

• Ready to use formats and classifications
• Save 2 hours on formatting, fixing, and alignment /sandboxing time
• Saves many hours of understanding what is needed, use our well-rounded expertise and experience 
• Saves many hours searching for comphrensive information
• The tool allows you to set up key descriptors and assign data for strategic alignment which allows you to clarify your strategy and achievements on an ongoing basis.