Description:

Presenting value in sales calls is a critical component of the sales process, requiring the salesperson to clearly articulate how their product or service aligns with the specific needs and challenges of the customer. This involves a deep understanding of the customer’s business, the problems they face, and how the offered solution can resolve these issues effectively. The salesperson must highlight the unique benefits of their offering, emphasizing the potential return on investment and the practical improvements it can bring to the customer's operations. Using concrete examples, case studies, or testimonials can greatly enhance credibility and help the customer visualize the positive outcomes. This detailed and tailored presentation of value not only helps in building trust but also makes the value proposition compelling and relevant, significantly increasing the chances of advancing the sales conversation towards a positive outcome.

These are the  5 topics covered under Module 1 

70741 Introduction to Sales Calls
70742 Preparation for Sales Calls
70743 Opening the Call
70744 Presenting Value
70745 Closing the Call