Description:

Preparation for negotiation is a meticulous process that sets the foundation for successful outcomes in sales discussions. It starts with comprehensive research into the customer's business, understanding their specific needs, budget constraints, and any potential challenges they face. Equally important is analyzing market trends and competitor offerings to gauge where your product or service stands. A salesperson must also establish clear objectives for the negotiation, including the minimum terms they are willing to accept and the ideal outcomes they aim to achieve. This should be paired with a strategy on how to handle objections and the concessions they are prepared to make. Crafting a detailed plan and scenario-based strategies allows a salesperson to enter negotiations with confidence, equipped to steer the conversation towards a mutually beneficial agreement while safeguarding their own business interests.

These are the 5 topics covered under Module 2 

70837 Sales Training - Negotiation Module 1 - Introduction
70838 Sales Training - Negotiation Module 1 - Preparation
70839 Sales Training - Negotiation Module 1 - Techniques
70840 Sales Training - Negotiation Module 1 - Handling Objections
70841 Sales Training - Negotiation Module 1 - Closing