Description:

Effectively communicating price and value is essential for building customer trust and ensuring that customers understand the benefits they are receiving for the cost. This process involves transparently linking the price to the unique features and advantages of the product or service, thereby justifying the investment. When customers perceive a clear connection between what they pay and the value they receive, they are more likely to view the purchase positively, reducing resistance and price objections. Moreover, clear communication of value helps differentiate the product in a competitive market, positioning it as a worthwhile investment and fostering long-term customer satisfaction and loyalty.

Modules covered under Communicating price and value
70843 Understanding Pricing Models
70844 Communicating Price and Value
70845 Discounts and Promotions
70846 Negotiating Price
70847 Psychological Pricing Tactics