Description:

Pricing strategies are critical for setting prices that align with business goals and market conditions. These strategies include cost-plus pricing, which adds a markup to production costs; competitive pricing, which matches or beats competitors' prices; and value-based pricing, which sets prices based on perceived customer value. Each approach offers distinct advantages and challenges, requiring businesses to carefully balance profitability, market demand, and competitive positioning to attract and retain customers while achieving financial objectives. Effective pricing strategies can enhance customer satisfaction, market share, and overall business performance.

We cover 5 full Modules and with many smaller embedded modules covered under Communicating price and value , these are the 5 major modules in Pricing strategies 

70843 Understanding Pricing Models
70844 Communicating Price and Value
70845 Discounts and Promotions
70846 Negotiating Price
70847 Psychological Pricing Tactics