Description:

Effectively identifying customer needs requires a combination of asking open-ended questions and active listening. These techniques, when used together, enable sales and marketing professionals to gain a deeper understanding of their customers. By preparing thoroughly, crafting thoughtful questions, and actively listening, professionals can uncover valuable insights that drive customer satisfaction and loyalty. Documenting and analysing these insights further ensures that the identified needs are effectively addressed, leading to better customer relationships and business success.

Module 5 Identifying Customer Needs contains 5 smaller modules covering 

70849 Importance of Understanding Customer Needs
70850 Techniques for Identifying Needs
70851 Analyzing Customer Feedback
70852 Aligning Solutions to Customer Needs
70853 Monitoring and Adapting to Changing Needs