Personal Development Plan : #8077

A personal development plan is a structured roadmap outlining an individual's goals, strengths, weaknesses, and actions for self-improvement, typically encompassing skill development, career aspirations, and personal growth, to enhance overall effectiveness and fulfilment.

Trade Marketing Plan ( Calendar ) : #8078

The trade marketing plan is a simple tool which encapsulates all your tactics in a SMART manner to present after careful planning to your customer

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Territory Planner : #9050

Staff your territory based on clear financial planning to maximize your sales reach.

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Key Account Management Supplier Audit Matrix : #9051

Use this Kay account audit scoring matrix from a key account matrix to evaluate your suppliers. Use this tool to look at your organisation from an external retailer perspective

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SCORECARD - Channel Evaluation Methods : #2006

The Channel evaluation covers 6 major areas and 14 associated areas for review. The purpose of the document is to get a review of channel engagement and performance once the team has got into the channel launch and management

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SCORECARD - Channel Post Launch Evaluation : #2007

The Post launch evaluation is a detailed process and we have a scorecard to help you focus on the key areas for review and action

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SCORECARD - New Channel Baseline Areas for Review : #2008

Use the new channel launch for review across 7 major areas to review irrespective of the channel type.

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DCPEST Analysis : #6023

PEST Analysis with a Demographic and Category perspective for trade marketing practitioners , use this approach when evaluating a category , entering a market or preparing a market entry strategy

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Socio Economic Classification Table : #8001

Socio-economic classification is a categorization system based on individuals' or households' social and economic characteristics, often considering factors such as income, education, occupation, and lifestyle to understand and analyze demographic segments.

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Market Segmentation Form : #8002

Market segmentation involves dividing a diverse market into distinct and homogeneous groups.

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Market Segmentation Criteria : #8004

Market segmentation involves understanding and categorizing customers based on demographics, geography, psychographics, behaviour, and other factors.

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Market Segmentation Criteria : #8003

Market segmentation criteria involve dividing a heterogeneous market into distinct and homogeneous groups based on shared characteristics such as demographics, psychographics, behaviour, or geography.

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