Tools and Templates

Competitive Intelligence - Function Review : #8009

A functional review of competitive companies involves assessing and analysing the various functional areas within competing organizations. Here's a framework for reviewing different functions:

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Competitive Pyramid Composition : #8010

This is a competitive pyramid chart representation for the market tiers representation

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Competitive Intelligence Sources : #8011

Refer to 16 competitive intelligence reference points any company can use to align its CI review using a corporate framework

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Product Life Cycle - Objectives & Strategies : #8012

Use 50 identified areas widely used in a PLC environment as strategies to counter the effect of declining sales , or manage the situation of increasing sales.

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Product Life Cycle Marketing Implications : #8013

Evaluate and review the impacting marketing factors to the PLC.

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Product Life Cycle Sales & Marketing Characteristics : #8014

Review the different impacting characteristics from a sales and marketing perspective in the product life cycle

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New Market Entry : #8015

"New market entry is the strategic process of introducing a product or service into a previously untapped market to capitalize on growth opportunities."

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Price Positioning Grid : #8016

The Price Positioning Grid is a straightforward table that organizes price positions relative to a pricing strategy, facilitating the creation of a strategic price grid. It aids in mapping out diverse pricing possibilities for various functions and contributes to the formulation of effective pricing strategies.

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Segmentation Targeting Positioning : #8017

Implementing the STP approach for mapping market segments and analysing strengths and weaknesses provides a structured and methodical framework for the function.

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Strategy & Tactics : #8018

Strategy is the overarching plan, while tactics are the specific actions taken to implement that plan and achieve smaller, incremental goals.

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Distributor Assessment 1 : #8019

Assess & prepare your preliminary information of distributors

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Distributor Contract Check List : #8020

Ensuring that you have a sample check list of the elements of a distributor contract, which allows you to choose relevant elements for putting the contract together

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Go To Market Mapping : #8021

Go-to-market (GTM) strategy encompasses the plan a company employs to introduce its products or services to the target market, integrating elements like pricing, distribution, and promotion.

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Industry Margins - US Companies : #8022

US industry margins vary widely across sectors, influenced by factors like competition, supply chain dynamics, and technological advancements. Generally, industries with high barriers to entry and unique offerings tend to command higher margins, while those with intense competition and commoditized products experience thinner

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Pricing Influences on Financials : #8023

Pricing significantly impacts financials by directly affecting revenue generation and profit margins.

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New Market Entry Checklist : #8025

A new market entry checklist should include thorough market research to understand customer needs, competitor landscape, and regulatory requirements. Additionally, it should outline strategic entry tactics, distribution channels, pricing strategies, and marketing approaches to ensure a successful launch and sustained growth

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