Question 1 of 10

What is market sizing?

The process of determining the potential size of a market

The process of launching a new product in a market

The process of analysing consumer behaviour in a market

The process of pricing a product in a market.

Question 2 of 10

What is the first step in building a market sizing model?

Defining the target market

Conducting primary research

Analysing secondary data sources.

Developing assumptions and inputs

Question 3 of 10

What is the second step in building a market sizing model?

Developing assumptions and inputs

Analysing secondary data sources

Conducting primary research

Estimating the total market size

Question 4 of 10

What are some methods for estimating market size?

Top-down analysis and bottom-up analysis

Social media marketing and influencer partnerships

Sales forecasting and product testing

Direct mail campaigns and television advertising.

Question 5 of 10

What are the steps involved in market sizing?

Identifying the target market, estimating the market size, and validating the data

Conducting market research, developing a marketing plan, and launching the product

Developing a pricing strategy, creating a distribution plan, and promoting the product

Conducting competitor analysis, identifying market trends, and creating a brand strategy

Question 6 of 10

Why is market sizing important?

It helps companies understand the potential demand for their product

It helps companies identify opportunities and make informed business decisions

It helps companies allocate resources effectively and efficiently

All of the above

Question 7 of 10

What is meant by addressable market?

The entire market for a particular product or service

The portion of the market that a company can realistically target and serve

The market size that is most relevant and related for a company to pursue

The market segment with the highest growth potential.

Question 8 of 10

What is addressable market sizing

The process of estimating the size of the entire market

The process of estimating the size of the target market

The process of estimating the size of the potential market

The process of estimating the size of the competitor's market.

Question 9 of 10

How is addressable market sizing different from total market sizing?

Addressable market sizing considers the company's capabilities and resources

Addressable market sizing focuses on the specific market segment the company plans to target , while total market sizing is the entire market without any constraints.

Total market sizing considers the size of the entire market without any constraints

A mix of both option 1 & option 2

Question 10 of 10

What are some factors to consider when estimating the addressable market size?

Competition, market trends, and regulatory environment

Product features, pricing, and distribution channels

Customer demographics, buying behaviour, and needs