Question 1 of 10

What is branding in a marketing context?

A process of creating logos

A process of creating packaging

A process of creating a unique identity for a product or service

A process of creating advertisements

Question 2 of 10

What is the importance of branding in a marketing context?

It helps differentiate a company's products or services from those of competitors

It helps establish trust and credibility with customers

It can lead to increased customer loyalty and repeat business

All of the above

Question 3 of 10

How can a brand's equity be measured?

Through brand awareness, brand loyalty, and brand associations

Through the number of social media followers a brand has

Through the number of employees a brand has

Through the number of products a brand has launched

Question 4 of 10

What is the role of brand consistency?

To ensure that a brand's messaging and visual identity are consistent across all channels and touchpoints

To change a brand's identity frequently to keep up with trends

To create a unique and different brand identity for each product or service

To keep the cost of marketing and advertising low

Question 5 of 10

What is a brand promise?

A concise statement that defines the visual identity of a brand

A brand promise is a concise statement that articulates what customers can expect from a brand in terms of value, experience, and benefits

An advertising slogan used by a company

A pricing strategy used by a company

Question 6 of 10

Why is a brand promise important?

A brand promise is important because it establishes expectations and commitments to customers, providing a clear and consistent message about what a brand offers

It helps to define the visual identity of a brand

It helps to create a pricing strategy for the company

It provides a marketing message to target customers

Question 7 of 10

What are the steps to developing a brand promise?

Research & identify a unique selling proposition, defining values , assessing a competitive landscape , and testing the promise with key stakeholders

Design logo, create advertising campaigns, select marketing channels, analyze results

Set prices, select distribution channels, create sales promotions, conduct customer surveys

Hire employees, establish company policies, create training programs, define company culture.

Question 8 of 10

What are the key elements of a strong brand promise?

Clarity, credibility, differentiation, relevance

Color, font, tagline, pricing c

Marketing budget, distribution channels, product features, customer service

Industry standards, government regulations, social responsibility, company culture.

Question 9 of 10

What are the key elements of branding?

Brand name, logo, tagline, brand colours

Marketing campaigns, product packaging, website design, brand partnerships

Product features, customer service, pricing strategy, distribution channels

Develop Brand identity, brand image, brand positioning & brand promise

Question 10 of 10

Which of the following is NOT a key element of branding?

Brand identity

Brand image

Brand promotion

Brand positioning