Question 1 of 15

What is the primary goal of shopper marketing?

Building relationships with retailers

Increasing product distribution

influencing consumer purchase decisions

Maximizing product availability

Question 2 of 15

Which of the following is a key metric used to measure shopper marketing ROI?

Social media engagement

Brand awareness

Sales lift or increase in sales from a pre determined base

Website traffic

Question 3 of 15

Which of the following is a common method used to measure the effectiveness of in-store displays in shopper marketing?

Surveying store employees

Analyzing foot traffic patterns

Tracking sales data

Conducting focus groups

Question 4 of 15

Which of the following is a disadvantage of using coupon redemptions to measure the effectiveness of shopper marketing campaigns?

Coupons can be easily replicated

Coupon redemption rates can be inaccurate

Coupons can only be redeemed online

Coupons cannot be tracked

Question 5 of 15

Which of the following metrics is used to measure the return on investment (ROI) of a shopper marketing campaign?

Customer lifetime value

Click-through rate

Cost per acquisition

Gross margin.

Question 6 of 15

What is the first step in developing a shopper marketing strategy?

Identifying the target audience

Creating a budget

Defining the campaign goals

Developing creative assets Correct answer.

Question 7 of 15

2. What is a key factor to consider when developing in-store promotions as part of a shopper marketing strategy?

Price point

Product packaging

Brand messaging

Shelf placement Correct

Question 8 of 15

Which of the following is a recommended approach when developing personalized offers for shoppers as part of a shopper marketing strategy?

Offering a generic discount to all shoppers

Segmenting shoppers based on demographics

Targeting shoppers based on their previous purchases

Using a one-size-fits-all approach for all shoppers

Question 9 of 15

What is a key element of a successful digital shopper marketing strategy?

Using a variety of social media platforms

Creating a mobile app

Developing engaging content

Focusing solely on email marketing

Question 10 of 15

What is the purpose of price points in shopper marketing?

To maximize profit margins

To set the price of a product based on its value

To create price tiers that appeal to different shopper segments

Question 11 of 15

Which of the following pricing strategies is often used in shopper marketing to encourage impulse purchases?

Premium pricing

Loss-leader pricing

Psychological pricing

Dynamic pricing

Question 12 of 15

What is the benefit of conducting price sensitivity research as part of a shopper marketing strategy?

It helps identify the optimal price point for a product

It determines the production costs of a product

It evaluates the effectiveness of a pricing strategy

It measures the ROI of a pricing campaign Correct answer

Question 13 of 15

1. What is the purpose of promotions in shopper marketing?

To increase product distribution

To build brand awareness

To encourage product trial

To establish retailer relationships Correct answer

Question 14 of 15

Which of the following is a common type of promotion used in shopper marketing?

Public relations events B

Influencer sponsorships

Loyalty programs

Product sponsorships

Question 15 of 15

What is the benefit of conducting post-promotion analysis in shopper marketing?

It helps determine the effectiveness of the promotion

It establishes retailer relationships

It identifies the target audience for the promotion

It measures the ROI of the promotion Correct answer: A) It helps determine the effectiveness of the promotion