Question 1 of 10

Which of the following is a factor to consider when designing a promotion as part of a shopper marketing strategy?

Product quality

Target audience demographics

Employee salaries

Social media engagement rates

Question 2 of 10

What is the first step in developing shopper marketing promotions for a specific trade channel?

Identifying the target audience

Conducting market research

Defining the campaign goals

Selecting the trade channel

Question 3 of 10

Which of the following is a factor to consider when developing promotions for a grocery store trade channel?

Product packaging

Retailer advertising budget

Online advertising campaigns

Shelf placement

Question 4 of 10

Which of the following is a recommended approach when developing promotions for a drugstore trade channel?

Offering discounts on multiple products

Promoting only one product at a time

Creating personalized offers based on shopper data

All of the above

Question 5 of 10

What is the benefit of tailoring promotions to specific trade channels in shopper marketing?

It increases the likelihood of the promotion being successful

It establishes retailer relationships

It maximizes profit margins for the company

It reduces the cost of promotion development.

Question 6 of 10

What is the first step in developing a shopper marketing program?

Identifying the target audience

Conducting market research

Defining the campaign goals

Creating a budget

Question 7 of 10

Which of the following is a factor to consider when developing a shopper marketing program?

The marketing team's personal preferences

The company's overall financial goals

The latest marketing trends

The target audience's needs and preferences

Question 8 of 10

Which of the following is a recommended approach when developing a shopper marketing program?

Creating a program that is completely unique and has never been done before

Focusing only on short-term sales goals

Considering multiple touchpoints in the shopper journey

Ignoring the competition

Question 9 of 10

What is the benefit of conducting a pilot test before launching a shopper marketing program?

It helps identify potential flaws and allows for adjustments to be made before a full launch

It establishes retailer relationships

It maximizes profit margins for the company

It reduces the cost of program development

Question 10 of 10

What is the benefit of conducting price sensitivity research as part of a shopper marketing strategy?

It helps identify the optimal price point for a product

It determines the production costs of a product

It evaluates the effectiveness of a pricing strategy

It measures the ROI of a pricing campaign