Question 1 of 10

What are the 4 P's of the marketing mix?

Price, Promotion Place, Program

Planning, Price, Promotion, People

Product, Price, Promotion, Place

Place, Promotion, People, Product

Question 2 of 10

10 What is a marketing plan?

A plan to set objectives Planned sales and marketing activities

A set of smaller plans to achieve an objective

Planned sales and marketing activities

A series of planned marketing activities to achieve marketing goals.

Question 3 of 10

What is a marketing strategy?

Long term approach of a company to drive and achieve marketing goals and objectives

A detailed plan to achieve channel engagement.

A mix of needs, preferences, and behaviours

A detailed plan to reach a target audience.

Question 4 of 10

What is a marketing objective?

A specific planned goal for a business

A specific planned goal for a business.

A series of steps to establish an objective

A business plan of objectives

Question 5 of 10

What is a competitive analysis?

A competitive analysis is a strategic process of identifying and evaluating the strengths and weaknesses of a business's competitors.

A competitive analysis is a planned process of identifying and evaluating the channel strengths and weaknesses of a business.

A competitive analysis is a strategic process of identifying strengths and weaknesses of competitors.

A competitive analysis is a strategic process of identifying weaknesses of competitors.

Question 6 of 10

What is a SWOT analysis!

A tool to evaluate and analyse internal and external factors driving positive and negative impacts on a business

A tool to evaluate external influences

A process to evaluate competitive threats

A tool to evaluate external and internal influences

Question 7 of 10

What is a marketing campaign?

A marketing campaign is a coordinated set of activities designed to promote a sales or research activities

A specific set of activities aimed at gathering data.

A marketing campaign is employed to direct all resources towards an audience who are not buying our products

A marketing campaign is a coordinated set of activities designed to promote a specific product, service, or brand to a target audience

Question 8 of 10

What is price in marketing?

Price is negotiable.

Price is always discounted.

Price is constant.

Price is a critical element of the marketing mix

Question 9 of 10

What is the significance of a profit and loss statement in marketing planning?

Not much significance

It is an important financial document

It states the financial performance of the company

It states the marketing performance of the company

Question 10 of 10

What is market share

Many markets put together

Share of sales in a market within a similar category of products

Many products in many markets

It is the measure of the companies relative position in a market