Question 1 of 10

What is the difference between a product and a service?

A product is physical, and a service is financial

A product is physical, and a service is intangible

A service is limited, and a product is unlimited

A product is intangible, and a service is tangible

Question 2 of 10

What is an omni channel strategy ?

A multi-channel strategy

a consistent experience covering multiple customer touch points

Customer experience across multiple channels

.An interaction of customers with channels

Question 3 of 10

What is market segmentation?

Dividing the business into pieces

Studying behaviours and preferences

Labelling groups of people into colours

Dividing consumers into identifiable groups based on preferences

Question 4 of 10

Why do marketers identify target markets?

Consumers likely to buy its services

Specific groups of customers

A Group of consumers or businesses that are most likely to buy its products or services

Specific groups of businesses

Question 5 of 10

What is market positioning?

Positioning a unique image

Creation of a unique identity and reputation to establish a desirable image

Developing a feature and benefit to suit audiences

Creation of a desirable image using psychometrics

Question 6 of 10

What is a Unique Selling Proposition (USP)?

A cleverly crafted piece of communication

Claiming a position for uniqueness

It is a feature or benefit that a product or service offers that is mostly unique and incomparable in its market

Establishing features after careful market study

Question 7 of 10

What is a marketing research?

Marketing research is the process of gathering, analysing, and interpreting data about companies and customers

A systematic approach gathering insight of markets, customer needs and preferences

Marketing research is the process of gathering, analysing, and interpreting data about a target market and its competitors.

A preferred approach to gathering data in certain markets

Question 8 of 10

What is the significance of ROI in marketing?

Very high as it measures financial return for marketing campaigns

It guides decision making effectively

It helps determine effectiveness and efficiency efforts

All of the above

Question 9 of 10

What is a customer value proposition?

Refers to a statement intended to communicate the value that the product or service provides to customers

It is a statement that outlines the unique benefits offered to a customer

It is a statement that outlines the unique benefits of a product or service offered

It is a personal statement that outlines the unique benefits to customers

Question 10 of 10

What is a brand promise?

A statement or a proposition that a brand makes to its customers.

A statement or a claim that a brand makes to its customers/ consumers

A Statement or proposition that a brand makes to its customers every financial year

A Statement or proposition that a brand makes to its channels every alternate year