Question 1 of 10

What is the marketing mix

A mix of products

A mix of products and prices

A mix of people and products

A mix of key marketing elements called the 4 P's

Question 2 of 10

What is the difference between marketing and advertising?

Marketing talks, advertising communicates to consumers through media

Advertising talks and marketing identifies

Marketing identifies and advertising promotes to consumers through media

Marketing satisfies consumer needs and advertising promotes to consumers through media

Question 3 of 10

What is a brand?

A brand is a feature of a product that is highly identifiable and distinguishable from competition

A brand is a logo

A brand is a name, term, design, symbol, or other feature that identifies a product or service

A feature of a logo that is highly identifiable

Question 4 of 10

What is brand equity?

A combination of awareness and association

A combination of quality and loyalty

A combination of personality, quality engagement and association

A combination of loyalty, quality, association, awareness, and personality

Question 5 of 10

What is a brand personality?

Characteristics and traits associated with a brand

Unique identity and mythical connection with consumers

Unique identity connection with consumers

Personal connection with channel and customers

Question 6 of 10

What is influencer marketing?

Marketing is aimed at government bodies using influential individuals

Marketing using influential individuals to promote services and products

Marketing is aimed at private bodies using influential individuals

Marketing using influential individuals to promote services only

Question 7 of 10

What is experiential marketing?

Marketing activity aimed at promoting experiences

Marketing aimed at creating memorable brand experiences for customers

Marketing activity aimed at emotional experiences

All of the above

Question 8 of 10

What is cause marketing?

A marketing strategy that aligns with social causes

A marketing strategy that promotes the cause and builds brand reputation

A marketing strategy that aligns with environmental causes

All of the above

Question 9 of 10

What is guerrilla marketing?

It is a low-cost marketing strategy

It is a marketing strategy aimed at creative and attention seeking tactics to promote a product

It is a disruptive marketing strategy

All of the above

Question 10 of 10

What is market size ?

A valuation of products

The volume of all products & services sold in market

A collection of products sold in a market

The value and volume of all products and services sold in a market

Question 1 of 10

What is the marketing mix

Question 2 of 10

What is the difference between marketing and advertising?

Question 3 of 10

What is a brand?

Question 4 of 10

What is brand equity?

Question 5 of 10

What is a brand personality?

Question 6 of 10

What is influencer marketing?

Question 7 of 10

What is experiential marketing?

Question 8 of 10

What is cause marketing?

Question 9 of 10

What is guerrilla marketing?

Question 10 of 10

What is market size ?

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