Insights for tools and techniques.

PEST analysis, an acronym for Political, Economic, Social, and Technological factors, provides a structured framework for assessing the external macro-environmental factors that can impact an organization

New market entry involves entering untapped markets through thorough research, strategic planning, and precise execution. It necessitates understanding market dynamics, selecting appropriate entry modes, and adapting products to meet local preference...

The term "omni-channel" refers to a seamless and integrated approach to marketing, sales, and customer service that provides a unified experience across all available channels and touchpoints.