Tools and Templates

Channel Financials : #7045

Business reporting by channels tends to add granularity to data and decision making

Subscription Content Module

Channel Coverage : #7047

One of the early steps in channel management is to find out which channels are relevant and how many doors or outlets there are by sectional geography to make effective decisions in coverage.

Free Content Module

Channel Scorecards : #7048

Core scorecards to evaluate and measure progress in channel development.

Subscription Content Module

Channel Models : #7049

Evaluate Different channel models and the importance of channels to the sales & marketing mix .

Subscription Content Module

Channel Segmentation : #7050

Segment a channel in various ways to deliver value and efficiency to your business.

Subscription Content Module

Marketing Control Mechanism : #7051

A marketing control mechanism is a systematic process designed to monitor, evaluate, and regulate marketing activities to ensure they align with strategic goals and achieve desired outcomes.

Subscription Content Module

Trade Marketing & The Retail Environment : #7053

Any reseller in any channel is potentially a Trade Marketing account. subject to agreed prioritization characteristics.

Free Content Module

Planograms in Trade Marketing : #7057

A planogram forms an integral part of product placement , review the elements of planograms.

Subscription Content Module

Understanding Distribution : #7067

Understand the context of distribution when discussing and measuring it.

Subscription Content Module

High Level Strategy Map : #6001

The High-level strategy map is designed in such a manner to crystalize the summary of strategic actions to achieve objectives, this is a summary of strategic initiatives to align all operational efforts towards the eventual goal. This document may be used to quickly sensitize stakeholders on the intended actions and directions to be undertaken in pursuit of an objective

Subscription Strategic Tool

RACI Matrix : #6002

A RACI chart is a matrix of all the activities or decision-making authorities undertaken in an organisation set against all the people or roles. High level strategy in a summarized manner.

Free Strategic Tool

Porters 5 Forces ( Tool ) : #6003

Porter's Five Forces is a framework developed by Michael Porter that helps analyze the competitive forces within an industry. The model identifies and examines five key factors that shape the competitive landscape of a market, influencing the intensity of competition and the profitability of firms.

Free Strategic Tool

AIDA MODEL : #6004

The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing models.

Free Strategic Tool

RACI Matrix ( #2) : #6005

The RACI Matrix was designed to address cross functional responsibility .  

Subscription Strategic Tool

PEST Analysis : #6007

This is a tool used to evaluate the environment for business opportunities in a planned manner, it is both an internal facing analysis and an external facing analysis tool and methodology rolled into one for individuals or organisations wishing to spot gaps and opportunities.

Free Strategic Tool

PESTLE ANALYSIS : #6008

A PESTLE analysis is a tool used to gain a macro picture of an industry environment. PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors. It allows a company to form an impression of the factors that might impact a new business or industry

Free Strategic Tool