Tools and Templates

Key Account Management - The Role of KAM : #7020

Key account management helps focus specific resources on specific customers to drive business growth , this module focusses on engaging key accounts.

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Key Account Management - Selection & Categorization : #7021

As companies grow revenue segmenting customers for development and growth becomes a priority.

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Key Account Management - Stages of Relationship : #7023

Accounts develop across various stages to be called a Key Account , this mirrors a journey from basic accounts, to value accounts and finally to key accounts of a local , regional or global nature.

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Key Account Management - Relationship Development : #7024

In Key accounts , relationship development is key along with trust and responsibility

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Key Account Management - Buyers : #7025

Key account buyers form relationships create strategic plans, address issues, and negotiate agreements while serving as client advocates.

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Key Account Management - Account Profitability : #7026

Understanding and developing profitable key accounts is both an art and a science.

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Key Account Management - Deploying Processes : #7029

Key Account Management is a process which never stops.

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Key Account Management - The Key Account Role : #7030

The key account role involves managing relationships with strategic clients to optimize satisfaction, revenue, & business growth

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Trade Marketing - Digital Engagement : #7034

Digitization is a big part of trade marketing execution , review forms of digitization that trade marketers employ across countries

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Trade Marketing Organisation : #7035

Engage and ensure the larger organisation is aligned and engaged to trade marketing efforts

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Trade Marketing - Territory Design : #7036

Territory design is the art of knowing which customers are where and the science of knowing how to ensure sales force coverage is productively maximized ”

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Trade Marketing Plans : #7038

Engage , build and deliver trade marketing plans which address all stakeholder objectives across multiple categories.

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Marketing Plan - 1 Page Strategic View Plan : #7041

Engage and deliver a 1 page strategic marketing plan to align and engage your stakeholders before delving into detail

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Channels of Distribution : #7042

Evaluate , understand and use different channels to achieve your objectives.

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Channel Product Portfolios : #7043

Product portfolios are designed to address consumer needs at all demographic levels , which in turn are addressed by channel dynamics and mechanics

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Channel Universe : #7044

Its vital to understand what the channel universe is in any business before committing resources to the business.

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